نشریه بین المللی نوآوری در مدیریت ، اقتصاد و توسعه 1 1 Role of Self-Monitoring on Individual Investors’ Investment Decisions, The mediating Role of Sensational Attitude Role of Self-Monitoring on Individual Investors’ Investment Decisions, The mediating Role of Sensational Attitude 42 61 10.22051/jera.2021.31891.2698 FA Misbah College of Economics and Management, Al Qasimia University, Shrjah Ammara Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad Purpose - Previous studies on investors’ financial behavior have revealed that a number of factors can have influence on the financial behavior of investors causing deviation from a normal and rational financial attitude. On this basis, this study has been conducted to analyze the impact of self-monitoring along with the mediating role of sensational attitude of investors on their investment decision making behavior. Purpose - Previous studies on investors’ financial behavior have revealed that a number of factors can have influence on the financial behavior of investors causing deviation from a normal and rational financial attitude. On this basis, this study has been conducted to analyze the impact of self-monitoring along with the mediating role of sensational attitude of investors on their investment decision making behavior. /downloadfilepdf/53065