نشریه بین المللی نوآوری در مدیریت ، اقتصاد و توسعه 3 2 2021 10 23 Investigating the effect of user interface quality on the performance of fintechs in Ansar Bank 7 32 10.22051/jera.2021.31891.2698 FA Saeed Associate Professor, Department of Information Technology Management, Faculty of Management, University of Tehran, Tehran, Iran Manouchehr Associate Professor, Faculty of Management, University of Tehran, Tehran, Iran Mehdi Master of Strategic Management, University of Tehran Campus, 2021 09 23 In this study, entitled The effect of user interface quality on the performance of fintechs in Ansar ‎Bank, important components of user interfaces on the performance of fintechs in Ansar Bank such ‎as: website design quality, email advertising, electronic loyalty, trust E-satisfaction, e-satisfaction, ‎enjoyment of websites, perceived quality of information, on e-business performance have been ‎examined. ‎ The method of the present study is descriptive and correlational. The statistical population of the ‎study was the users and customers of Ansar Bank in Tehran. According to Morgan table and the ‎population of 100,000 customers, a sample of 400 people was selected by available stratified ‎sampling. The measuring tool was a questionnaire. Cronbach's alpha calculated for this study is ‎‎0.881 and indicates the high reliability of the questionnaire. Finally, the hypotheses were tested ‎using structural equation modeling and SPSS and AMOS software. The results showed that the ‎relationships of all components affecting the quality of user interfaces on the performance of ‎fintechs were confirmed. As a result, the quality of website design, email advertising, electronic ‎loyalty, electronic trust, electronic satisfaction of website enjoyment, perceived quality of ‎information on the performance of fintechs in Ansar Bank were confirmed. ‎ /downloadfilepdf/379553